Becoming an accountant gives you great scope for becoming your own boss, whether that’s what you want to do right after qualifying, or whether you would like to start your own business after getting some experience with an accountancy company. Whether you already have your own freelance accounting business or accounting consultancy set up, or this is something you plan to do someday, for example after first completing a qualification route like the Merrimack accounting degree online, you probably already know that having a website for your accounting business is an absolute essential.
However, what you may not have considered yet is having a blog on your website. A blog can add a lot of marketing value to your website, and it can cost little to nothing to run (depending whether you write your own content), but it can give you several advantages. Here are just three:
Better SEO
A static webpage that just lists your company’s services and contact information really isn’t enough to ensure that you come up high on the list for searches for accountancy in your area. So, adding more searchable content in the form of regular blog posts can be a great way to boost your SEO, include more natural keywords on your site, and ultimately gain more traffic.
Better Authority
You want your potential clients to think of you as a real expert when it comes to the type of accountancy you offer, and one of the best ways to show your credibility and become seen as an authority on any topic is to produce good quality content about it. You can write helpful and informative posts that answer people’s questions about things like tax of business accounting, and this allows you to not only show that you know what you’re talking about, but also become the go-to resource for accounting information. This makes people far more likely to choose you when they need a service, and to recommend you to others.
Monetization
If you want to, you can also make a secondary income, or at least cover the costs of things like web hosting, by monetizing your website’s blog. Most people think of paid advertising when they think of this, but it doesn’t necessarily mean you have to put things like banner ads on your site. You could allow relevant sponsored content to be featured on your site in the form of guest posts (which can also give you more new, interesting content for your site if you are strict about what you accept), or you could do something like join an affiliate marketing program for something relevant to accounting, such as for accounting software or financial apps. Having the ability to leverage owning a website that you are making an effort to bring traffic to in order to create a secondary income stream can be a very good idea.
Starting a blog is easy, and adding a blog area to your site is also simple with most website CMS platforms, so why not start your business’s blog straight away?