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How To Stream Video: A Beginner's Guide

How To Stream Video: A Beginner's Guide

In the past, broadcasting live videos is a thing only available for TV stations and huge enterprises, but now streaming videos online has become an affordable…
Why Is Behavioral Segmentation Important For Marketers?

Why Is Behavioral Segmentation Important For Marketers?

Purchasing something online is not as simple as it seems. It consists of an elaborate set of attitudes, preferences, needs and motivating factors that…

How Are Workers' Comp Packages and Settlements Calculated?

Every business owner wants to ensure a safe working environment for their employees. But still, in 2019, industry employers reported 2.8 million non-fatal…

Are Ongoing Discounts A Better Online Marketing Tactic Than Free Welcome Offers?

Digital marketing isn’t an easy discipline. It’s a simple matter of there being intense competition and not enough customers to keep all online businesses…

4 Things to Consider Before Scaling Your Business

People often describe kids as “growing like weeds.” Parents are no strangers to the struggle of discovering the clothes that fit their children just…
Digital Marketing: A Lesson from Twitch

Digital Marketing: A Lesson from Twitch

Launched nine years ago, Twitch entered a world that was unprepared for its potential. In 2011, digital marketing was a field rapidly evolving and emerging…
6 Ways to Promote Your Restaurant Business Online

6 Ways to Promote Your Restaurant Business Online

We eat with our eyes, this well-known saying has never been more relevant than it is today, and this is great news for restaurant owners, especially those…
History of Demand-Side Platforms (DSPs) and the concept of Voluum DSP

History of Demand-Side Platforms (DSPs) and the concept of Voluum DSP

The revolution of technology brought a whole new dimension to old school marketing that involved techniques like identifying target markets through market…
Data Protection Laws When Conducting A Remarketing Campaign

Data Protection Laws When Conducting A Remarketing Campaign

Remarketing (sometimes referred to as retargeting) is used to create personalised ad campaigns that target users who have already visited your site or…
4 Tips For PPC Competitor Analysis

4 Tips For PPC Competitor Analysis

Assessing how the competition is handling its PPC (pay per click) advertising endeavours can lead to more success in your own campaigns, but how can you…