Entries by Roger Sterling

Digital Marketing: A Lesson from Twitch

Launched nine years ago, Twitch entered a world that was unprepared for its potential. In 2011, digital marketing was a field rapidly evolving and emerging alongside the booming tech industry. From virtual reality, to live streaming, to cryptocurrency, leading entrepreneurs worldwide scrambled not only to understand the potential growth in the tech sector, but to […]

6 Ways to Promote Your Restaurant Business Online

We eat with our eyes, this well-known saying has never been more relevant than it is today, and this is great news for restaurant owners, especially those who are thinking of promoting online.  Due to the increasing popularity of social media platforms such as Instagram, promoting a restaurant, especially one that’s instagrammable, has never been […]

5 Ways How to Get Paid More for SEO Writing in 2020

Nowadays, earning good money from SEO writing is not as easy as it was several years ago. Simple content tweaks and manipulative strategies no longer work. To succeed as an SEO writer in 2020, you need to be calculating, smart, and in tune with what Google and other search engines require. If your goal is […]

History of Demand-Side Platforms (DSPs) and the concept of Voluum DSP

The revolution of technology brought a whole new dimension to old school marketing that involved techniques like identifying target markets through market analysis and market segmentation as well as understanding consumer behavior and advertising a product’s value to the customer. Modern marketing employs the same techniques but with a different procedure which has helped businesses […]

Top 5 Tips for Generating Leads on Your Website

Today, in the world of constant technological advancement and ubiquitous  information technology, having a functional website for a business is not a choice but a necessity. However, having just any site is not enough. Your company needs a website that provides a positive appearance, meets your target audience’s needs, generates quality leads, and converts them […]

Why You Need a Landing Page for Higher Conversions

In a nutshell, landing page conversions are the most critical part of your sales funnel. This is especially true if you are paying per click for ads on Google. This may seem obvious and intuitive  – but it isn’t for everyone.  If you are only paying for actual clicks on your advertisements which then proceed […]

The 8 Best Software and Tools for Businesses in 2020

For many business owners, choosing the right software and tools that will take care of the tedious details seems like one of the most difficult tasks. The market is filled with awesome products that help streamline business processes, thus letting you focus on more important things, which makes the decision even more complicated.  And still, […]

Tips To Get Your Credit Inquiries Removed

Every loan or credit card application is registered as a credit inquiry in your credit report. Whenever an inquiry is made it gives access to the lender to your credit report. A number of inquiries impact your report for a period of time then it is removed.  Firstly we need to understand the type of […]