A Private Blog Network, or PBN, is a group of sites that are used as a source of backlinks. These backlinks connect to a “money site” which is the website whose ranking you want to raise and, in the process, make money from ad revenue.
Considering that PBNs are banned and Google is likely to ban any such activity, navigating the process can be tricky and requires a subtle approach and a significant amount of work. This guide will give you some tips on how to get the most from your efforts.
Registering Your Domain
For the purposes of a PBN, registering a domain isn’t as simple as visiting a domain registrar and purchasing the domain. Considering your digital movement can be tracked and such activity can be detected, it’s best to not register all the domains on your network using one registrar. There are more registrars than GoDaddy and NameCheap and you can find some pretty good deals if you’re willing to look a little harder.
Also, consider taking a few days gap before you buy each domain. You can register two domains in one week and another two in the following week. If you buy them all at once, chances are you’ll be on the search engine’s radar and your efforts will have been in vain. It’s also prudent if all the websites on your network aren’t on one TLD Domain. Have a few websites on the “.com” domain and a few on the “.org” domain and so on. Diversify and mix it up!
Find a Host
Every one of your websites must be hosted on a different unique IP address. So avoid hosting your domains on one hosting plan and use different web hosting providers if possible. If the entire network is on one platform, you’re likely to be detected and banned.
Managing the platform is also a challenge at times so it’s best to use providers who have an easy to use management system. In fact, with today’s competition, there’s a range of services which include management of the platform. If you want to use a provider that not only hosts but also provides management, then head over to https://www.easyblognetworks.com/.
Content
Finally, we have the content! You will have to make an effort to include as much original content as you can on each of the sites on your network. While writing original content may be hard, having identical content on each site will raise red flags and you’re more likely to be detected and banned as a result.
If it’s in your budget, you can consider hiring freelance content writers who will work for relatively cheap wages. A certain level of management is required in this aspect as well. First off, you will need to pay attention to publish dates and space them out to make the activity seem natural. Adding visual media will also bring a certain authenticity to the content and give the site an overall organic vibe.