7 Ways Custom Packaging Promotes Your Business

Whether you run a brick-and-mortar or an e-commerce store, custom packaging is an important part of your business. It is not just a box or bag offering product protection but also how creatively you convey your brand story.

What’s the first thing customers notice about your brand? Not your products but the packaging. This is how packaging works as an introduction to your brand. 

From securing your valuable products to helping you gain repeat customers, bespoke packaging helps your business grow in many ways. Let’s discuss each way custom packaging boosts your business. Read More!

What You’ll Learn

• Important considerations for choosing the right packaging.
• How tailor-made packaging tells your brand story.
• How the right packaging Increases brand awareness.
• How Attention to detail customization makes buyers’ journey easier.
• Unboxing matters and how it helps improve word-of-mouth marketing.
• How Visually Pleasing Packaging Influences Customers’ Buying Behavior

Considerations for Customizing the Right Packaging 

Make some important considerations before exploring different types of packaging like boxes, bags, pouches, and wrapping sheets. These considerations help you choose the right custom packaging that helps your business grow. 

Determine Your Brand Personality

Know how your brand expresses itself through tone of voice, values, and visual identity. It is also about how people perceive your brand and products. You should consider your business as a human and look for which human traits it possesses to determine the brand personality.

It is more like how people feel and think about it when they interact with your brand. Your brand personality could fall under sophistication, excitement, sincerity, competence, or ruggedness. It will help to get custom packaging accordingly. 

Know Your Products’ Needs

Packaging that aligns with your product needs is the right one for you. Understanding your products’ nature, size, shape, and weight helps you identify their needs. It will help determine whether you need packaging for high-ticket or low-ticket products. 

This will help you choose the right material for your product packaging. For example, if you sell food items, they need packaging made from food-grade and contamination-free materials.  Likewise, fragile or coarse items will need tailor-made packaging labeled according to the products’ nature.

Communicate with Your Customers

The right packaging conveys a personalized touch for each customer who sees it. Such persuasive packaging helps your brand build an emotional connection with each customer and convince them to purchase the product. Every text and design detail on the boxes or pouches tells your customers they matter and why they should buy the product. 

You can create persuasive packaging by considering your customers’ preferences, brand personality, and product needs. Aesthetically functional packaging helps you learn the art of selling products by attracting customers. 

Portrays Your Brand Story

Each element of your product packaging tells about your brand to your customers. First, you should determine your brand personality by understanding your products and target audience. 

Only the right packaging partner can design such packaging after understanding your business needs. 

The color, typography, design elements, material, and finishes show the exclusivity of your brand. For example, using rigid boxes for your products conveys a sense of luxury to your customers. Storytelling adds meaning to your product packaging. 

4. Showcases Your Brand Identity

Whether you run a small or large-scale business, brand awareness becomes one of the major challenges. A reliable packaging company offers you endless customization options to get bespoke packaging boxes and bags. Getting your branding details along with aesthetically pleasing designs printed on the boxes and bags helps showcase your brand identity appealingly. 

Using screen printing, embossing, or debossing helps highlight your branding by making your logo, tagline, and design prominent on the boxes. Imprinting unique designs and proper labeling on the PDP (principal display panel) makes custom-printed boxes more appealing. 

5. Makes Buyers’ Journey Easier

Packaging that helps you achieve the ultimate goal of getting higher sales is the best. Custom packaging designed while considering the customers’ convenience and preferences will grab their attention at first glance. Understanding the sales funnel with a prospects’ lens helps you design packaging that helps boost sales.

The aesthetic designs, vibrant colors, and practicality impress the customers. When a buyer is at the consideration stage, he will eventually pick a product packed in persuasive packaging. This is how well-designed custom packaging makes buyers’ journey easier which leads to higher sales.

6. Encourages Word of Mouth Marketing

You can promote your business and products with packaging without making much effort. These days people keep sharing their product unboxing experiences on social media. The #unboxing has been used about 6.1 million times only on Instagram till now, which shows how frequently people share their unboxing experience. 

A delightful unboxing experience improves word-of-mouth marketing by promoting your products and brand. The more recommendations your brand gets from social media results in more chances of leads that can be converted into loyal customers with excellent customer service.

7. Improves Products’ Perceived Value

One of the biggest advantages of custom packaging is that it can be designed in a way however you like. You better understand your business and product needs. This is why you should show your creativity in the product packaging by making it unique. 

Attention to detail customization on high-quality packaging materials makes your products more desirable. This is how tailor-made packaging improves your products; perceived value and people perceive your brand as high value. 

Wrap Up!

Custom packaging has made it easier for brands to differentiate from competitors. Every brand can get its unique design ideas printed on the packaging as a marketing strategy to promote business. Now making a different brand identity is not a challenge anymore. 

All you need is to make important considerations when choosing packaging like determining your brand personality and product needs. Considering how custom packaging helps your business grow, don’t hesitate to invest in the right packaging. 

Consider the discussion of this blog and choose a packaging that speaks volumes about your brand!