Digital marketing professionals have helped companies adapt to the drastic change in the traditional marketing landscape. With everything being transferred to online platforms, digital marketing has become the most important form of marketing today. 

After reflecting upon the importance of digital marketing, companies have started looking for professionals who can deliver under such crucial circumstances. Hence, the competition is becoming increasingly difficult because of the recruiter’s expectations and the number of candidates this industry has attracted. 

So, for digital marketing professionals staying one step ahead of the competition is very important, and a well-crafted digital marketing resume helps you do just that. 

Read up on these 5 essentials that can help you craft a job-winning resume.

What You’ll Learn

• Mastering the work experience section– How to write this section; The key essentials; profile order; power verbs. 
• Improving the readability of your resume – an exhaustive guide on how you can enhance the readability of your resume with examples. 
• Showcasing the skills – How to display your skills in a digital marketing resume.
• Writing an effective summary – How to construct a professional summary with example.
• Optimizing your resume – How to optimize your resume with keywords.
• Conclusion: Wrapping it up with a conclusion.

Mastering the work experience section

Failing to convey your expertise to the recruiter can come at the expense of losing your chances of getting shortlisted for the job you are targeting. 

And, nobody wants that to happen. 

Hence, we devised a few pointers that can help you master this section: 

• Resume Format: We advise the use of reverse chronological order as recruiters prefer looking at your recent work profiles. And, this makes sense because they look for individuals who can immediately apply their skills. Hence, you should always list your work profiles in reverse chronological order. Further, this showcases to continuous constructive progression in your career. 
• Power verbs: Merely listing responsibilities is not ideal for a resume. Hence, you should always use power verbs to begin statements in your digital marketing resume. Power verbs help you create action-oriented statements that discuss the result of your contribution. 

Improving the readability of your resume 

When a recruiter goes through your resume, you do not get much time to create an impression. Recruiters merely skim through a resume to filter potential candidates. Further, if your expertise is not visible at a glance, the recruiter will probably dismiss your profile. Hence, the readability factor matters a lot when you craft your resume. 

Here is how you can accomplish this:

• Create one-liner points: Avoid creating a blunder by using long paragraphs to convey your expertise. Comprehending valuable information from paragraphs is very difficult. If your resume includes just long paragraphs, the recruiter will give one look at your resume and throw it in the rejection pile. Hence, you need to make your resume easy to comprehend, and that is why each point should not exceed more than 1 line. 
• Bold your achievements: Highlight your key accomplishments and words to garner maximum impact. You should think of it as leading the recruiter towards the most valuable information. Further, bold important words and figures in each point to showcase your achievements. 

Showcase your skills

As a resume is majorly achievements based, how do you showcase your skills in a way that impresses the recruiter?

There are two ways by which you can effectively communicate your skills and expertise.

• Create buckets of your points.
• List your area of expertise in the key skills section.

Bucketing:

Bucketing means grouping 3-4 relevant points in the professional experience section and assigning them a subheading. This helps you communicate specific skills for the work you conducted. 

The idea is to showcase your core competency areas while easing the recruiter’s work so they do not have to read through the entire resume to filter important information. 

Here are some examples of buckets that you can use in a digital marketing resume:

“Content Generation & Marketing Strategy”,

“SEO Keywords Optimization & Organic Search”,

 “Brand Promotion & Email Marketing”

Key Skills:

Create a section in your resume that specifically showcases your area of expertise. This is one of the most important sections in a resume, as it presents your skills to the recruiter. 

This section should ideally communicate your digital marketing and technical expertise, to the recruiter. 

Here is how you can divide this section: 

• Key skills: Create this section to list your core marketing skills and soft skills. For example, keyword optimization, content marketing, go-to-marketing strategy, etc. 
• Technical skills: Create a sub-heading for all the tools that you are familiar with. For example, Google AdWords, Ahrefs, SEMrush, G-suite, etc.

Write an effective summary: 

A professional resume summary is an overview of your career trajectory as a digital marketer. It should ideally communicate your career highlights, your work experience, your job title, and your key functional skills.

Here’s how you can write a professional summary: 

Make sure your summary is written in a paragraph form that does not exceed more than 3-4 lines. 

Write the summary as the last step while constructing your resume, to filter the most compelling points. 

Don’t just mention what you did. Instead, mention how you did it and the tools that you deployed to do the task. 

Here’s an example of a well-crafted resume summary:

3+ years experienced Digital Marketer with an impeccable record of deploying digital marketing techniques to accomplish business excellence. Adept at driving brand visibility by optimizing content to increase website traffic. 

Optimizing your resume as per important keywords

You need to construct your resume in a way that encompasses all the expertise that is required in the job post. 

One way of doing this is, including keywords that are in line with your target profile. Recruiters do refer to the job description they designed to cross-check for the qualifying factors in a resume. 

These factors may be in the form of some specific tools, required work experience, etc. The idea is to highlight this information so the recruiter does not have to look for it in your resume. 

Further, optimizing your resume as per the keywords also helps with beating the screening software also known as the ATS. So, identify the right keywords and include them in your resume. 

Conclusion

It is important to identify the factors that work best for your profile. For example, if you do not have any work experience, your resume should have an objective statement. Also, try personalizing your application by attaching a cover letter. 

Further, as digital marketers talk about your prowess to improve the brand’s digital presence, try to optimize your LinkedIn profile and include its URL in your resume.