5 Best Tips to Display Testimonials On Your Website
Testimonials are a powerful way to demonstrate social proof and increase customer trust, leading to more conversions and sales, but simply displaying them in your sidebar or footer isn’t enough, you need to create the best user experience possible from when a potential customer lands on your website. Here are tips that show you how you can effectively improve your UX through placing testimonials.
1. Show the Real Numbers
The best way to demonstrate the power of your product or service is to show how it has positively impacted others. Showcasing the quantity and quality of clients you’ve served and their success stories is a great way to prove your worth. Use numbers-based testimonials that showcase facts and figures behind accomplishments achieved with your help. For instance, if you’re an SEO agency, post testimonials that prove how many of your clients have seen a massive uptick in organic traffic. This will give potential customers the assurance they need to hit the “buy” button.
2. Leverage Video Testimonials
Video is a great way to humanize your brand and make it more relatable. Incorporate video testimonials into your website to ensure potential customers can see and hear firsthand the success stories of your clients. This will help you build trust with them, since they’ll be able to connect with the storyteller on a much deeper level than traditional text-based testimonials.
Ideally, you want to use professional videos to show your product or service in the best light possible. Experts in video production Sydney can help you craft the perfect video testimonial to showcase on your site. You can also use platforms like YouTube or Vimeo to share customer testimonials.
3. Use Visuals for Impact
Visuals are powerful tools for creating a solid impact on your website visitors. Incorporate visuals into your testimonials, whether in the form of user-generated content like photos and videos or simply adding screenshots of the results your customers achieved. For instance, if you’re a web designer, include before and after photos of sites you’ve designed to show off the difference your work has made for clients. This will help potential customers imagine what their website could look like with your help.
4. Create Compelling Stories
Stories are a great way to make a connection with website visitors and to create an emotional response. Incorporate storytelling into your testimonials by highlighting the challenges faced and successes achieved by your customers. This will help potential customers relate to their experiences and understand how you can help them on their journey. For example, if you’re a software developer, put together case studies that show how your clients have used the product to solve their challenges and reach their goals. This will allow potential customers to visualize themselves using the product and see how it can help them succeed.
5. Create Case Studies
Case studies are great for showcasing the impact you’ve made on clients. Incorporate detailed case studies into your website to show potential customers exactly what they could achieve if they worked with you. This will help them feel confident about their decision and better understand your product or service’s value. Include clear goals, results achieved, and takeaways from each case study to help website visitors visualize how they can also achieve success. You should also include visuals like screenshots and videos to give readers a better understanding of your process.
Testimonials are a great way to build trust and credibility with website visitors. By incorporating the best practices outlined above into your website, you can ensure that your testimonials have the maximum impact on potential customers. With well-crafted customer stories and visuals, you can show off the value of your product or service and demonstrate how it has helped others succeed. This will help you to build trust and confidence with website visitors and ultimately convert more leads into paying customers.
