Once you have your own website and want everybody on the Web to find out about it, you should take into account SEO. Search Engine Optimization requires the usage of keywords that help your source to get higher rankings on Google and familiar sites. It doesn’t matter whether you have a recruitment platform or provide other services, consider using keywords of various types in your posts.

Today, we’ll speak about the advantages of long-tail phrases for your content strategy. Big brands are already using them and you should think of the implementation of such keywords too. Read the article to learn how to integrate long-tail phrases effectively into your campaign and increase conversions and get more traffic on your platform.

While many companies are still afraid to use long phrases to attract a larger audience, you can grab the chance to become successful in this mission. Our guide will explain how to incorporate them into your strategy and be highly ranked on Google:

Consider your brand’s aim and user’s needs

It’s not enough to find effective long-tail phrases for your strategy. They have to be relevant to your services and meet the needs of your potential clients. You have to understand the mission of your brand clearly and give the users what they want to get. In case your company specializes in HR software, you have to look for the keywords connected with this product. For example, if your company helps people to find jobs or employees, you have to look for the keywords connected with HR or interviewing.

Explore the base of keywords

Now, you have to look at competitors and explore which keywords they use to attract the audience. You can search for the information on services like BuzzSumo, Ahrefs or Linkio. Select the source that gives you the information you need to recognize which long-tail keywords to use in Future.

Choose appropriate long-tail keywords

Try Google Keyword Planner, an effective free tool used for content and SEO strategy by specialists for years. Here, you will find the keywords connected with your services or products. This tool also shows how often people use different phrases and how these search requests change with time. 

Go to Google Keyword Planner and write the needed keyword in an appropriate gap to find  ideas for long-tail phrases. Press the button to start the search process and the tool will give you the list of variations. Here, you can expand the ideas for long-tail keywords and look at their competition rate. 

Fill the phrases with sense

Implement long-tail keywords naturally in your articles and contents of your website. If you’re writing an article about job interviewing, choose phrases that will sound right for the topic. For example, the following long-tail keywords will fit this text:

• job interviewing questions;
• job interviewing skills;
• job interviewing tips, etc.

Once you choose appropriate phrases, concentrate on writing the text that will contain the information related to them. Otherwise, Google won’t rank your website highly.

Choose the right place for long-tail keywords

Use them in the introduction part, subheadings, and conclusion. These are the most natural places for large phrases and you can use them in the most effective way, here. For example,  in the introduction part, you tell about the content of this article, the conclusion consists of the final words connected with the topic, and subheadings help search engines to focus on your keywords.

Don’t forget about headlines

Your headline is the first place where Google starts looking for the needed information. That’s why you should add this factor to your content and SEO strategy. But always remember that this phrase has to fit the topic and be used naturally for readers. If you’re having trouble creating click-worthy headlines, it’s better to use the Proessaywriter help to get more quality and readable headings. For example, a business-related topic should have an appropriate keyword like “start business”. Then the headline will be: “The best skills to learn to start business in 2019”. 

Use the following free tools to find keyword suggestions:

• SerpStat;
• WordTracker;
• UberSuggest.

Include links to other places on your website

Long-tail keywords and SEO perfectly match together but you should consider internal linking to tell more about your company. Add links that will lead a reader to the brand’s story, services, etc. Connect pages of your platform and your website will have more sense for Google.

Use the parts of a long-tail keyword throughout the text

You don’t have to use a keyword phrase 10 times per one article, for example. You can write it several times in the most appropriate places and then mention different parts of it separately. It will be a readable text that won’t annoy a user with repeating phrases.

Describe images on your website with long-tail keywords

It’s a great choice if you want to attract more audience to your website. Use relevant long phrases to describe an image you use in your contents and people will see it on Google. Choose the right keywords and users will find your website.

Track and improve

Explore the effectiveness of the long-tail keywords you use. You will see which phrases work better and bring users to your website and which don’t work at all. Improve your strategy with the help of simple research.

Conclusion

When starting integrating a new strategy with long-tail phrases, you will recognize the competition is huge on the Web. But a careful research and wise tactics will help you to gain more leads and increase the rankings of your website on Google. And even keywords connected with a specific niche will reach for a larger audience.